AFL Footy Tipping Campaign
AFL Footy Tipping Campaign
GRAPHIC DESIGN / CAMPAIGN
GRAPHIC DESIGN / CAMPAIGN
About the Project
About the Project
Created for a pub I was doing ongoing design work for ahead of the AFL season. The goal was to promote a footy tipping competition across in-venue and digital channels in a way that was clear, approachable and easy to understand at a glance.
Created for a pub I was doing ongoing design work for ahead of the AFL season. The goal was to promote a footy tipping competition across in-venue and digital channels in a way that was clear, approachable and easy to understand at a glance.
My Approach
My Approach
A strong poster design was created as the core visual, then adapted across multiple formats to ensure consistency.
The focus was on clear hierarchy, readability from a distance, and flexibility across print, social and email.
A strong poster design was created as the core visual, then adapted across multiple formats to ensure consistency.
The focus was on clear hierarchy, readability from a distance, and flexibility across print, social and email.
Result
The campaign provided the venue with a cohesive set of visuals that worked across print and digital touchpoints, making the promotion feel organised, recognisable and easy for customers to engage with.
The campaign provided the venue with a cohesive set of visuals that worked across print and digital touchpoints, making the promotion feel organised, recognisable and easy for customers to engage with.
