This project involved creating a strong, central visual for a Melbourne Cup event promotion.
The design needed to capture attention quickly, communicate key event information clearly, and work effectively across multiple formats , from in-venue posters to digital screens and social media.
I developed a master campaign layout that acted as the foundation for all supporting materials.
The focus was on hierarchy, legibility and visual impact, ensuring the design worked both up close and from a distance. The layout was structured to allow flexible adaptation across print and digital formats without losing consistency.
Result
The final campaign provided a consistent and recognisable visual presence for the Melbourne Cup event across all touchpoints.
By building everything from a single core design, the promotion remained cohesive while adapting seamlessly across formats and platforms.
