Oreo Golden World Travel Retail Campaign
GRAPHIC DESIGN / CAMPAIGN
GRAPHIC DESIGN / CAMPAIGN
About the Project
About the Project
This project was created for Oreo Golden as part of a World Travel Retail campaign. The brief was to design a core visual layout to promote Oreo Golden packs in airport retail environments, where the product would be displayed and sold.
The design needed to work as a clear, high-impact in-store display, attracting attention in a busy airport setting.
This project was created for Oreo Golden as part of a World Travel Retail campaign. The brief was to design a core visual layout to promote Oreo Golden packs in airport retail environments, where the product would be displayed and sold.
The design needed to work as a clear, high-impact in-store display, attracting attention in a busy airport setting.
My Approach
My Approach
I designed a master display layout that acted as the foundation for the airport installation. The focus was on strong hierarchy, visibility from a distance and clear product emphasis, while staying aligned with Oreo’s global brand guidelines. The layout was designed to translate cleanly into a physical retail environment and support the presentation of the product packs.
I designed a master display layout that acted as the foundation for the airport installation. The focus was on strong hierarchy, visibility from a distance and clear product emphasis, while staying aligned with Oreo’s global brand guidelines. The layout was designed to translate cleanly into a physical retail environment and support the presentation of the product packs.
I designed a master display layout that acted as the foundation for the airport installation. The focus was on strong hierarchy, visibility from a distance and clear product emphasis, while staying aligned with Oreo’s global brand guidelines. The layout was designed to translate cleanly into a physical retail environment and support the presentation of the product packs.
Result
The final design provided a clear and recognisable display solution for Oreo Golden in airport retail settings, helping the product stand out in a high-traffic environment while remaining consistent with the brand’s global visual identity.
The final design provided a clear and recognisable display solution for Oreo Golden in airport retail settings, helping the product stand out in a high-traffic environment while remaining consistent with the brand’s global visual identity.
