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AFL Footy Tipping Campaign
A bold, eye-catching campaign designed to promote an AFL footy tipping competition, spanning print and digital touchpoints.
About the Project
Created for a pub I was doing ongoing design work for ahead of the AFL season. The goal was to promote a footy tipping competition across in-venue and digital channels in a way that was clear, approachable and easy to understand at a glance.
My Approach
A strong poster design was created as the core visual, then adapted across multiple formats to ensure consistency.
The focus was on clear hierarchy, readability from a distance, and flexibility across print, social and email.
What Was Created
Primary in-venue promotional poster
Social media assets
Rules poster explaining how the tipping worked
Email newsletter graphics
A reusable visual system for the season
Result
The campaign provided the venue with a cohesive set of visuals that worked across print and digital touchpoints, making the promotion feel organised, recognisable and easy for customers to engage with.
