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Oreo × Xbox Campaign Assets
Design support for a large-scale brand collaboration between Oreo and Xbox, spanning print, point-of-sale and digital campaign assets.
What Was Created
Digital banner designs for online and in-store screens
Point-of-sale materials for retail environments
Freestanding display units (FSDUs)
Floor stickers and supporting printed assets
Consistent adaptations across multiple formats and sizes
Approach
The focus was on clarity, visual impact and consistency.
Each asset needed to be immediately recognisable, work within strict brand guidelines, and perform effectively in busy retail spaces. Careful attention was given to hierarchy, legibility and layout to ensure the campaign translated well across both physical and digital contexts.
Result
The final set of assets provided a cohesive and flexible visual system for the Oreo × Xbox campaign, supporting its rollout across multiple retail locations and digital platforms.
The work contributed to a clear, high-impact in-store presence while maintaining alignment with both brands’ identities.
